Indian Organic Tea at its Savouring Success - What Factors Are The Real Enablers?
The financial year 2017-18 for the market of Indian organic food products ended with a bang. Officials from Agricultural and Processed Food Products Export Development Authority (APEDA) revealed that Indian organic product exports for the financial year 2017-18 pegged at $ 515 million as against $ 370 million recorded in 2016-17. They further added that the total export volume was 4.58 lakh tonne, clocking up an increase of 39%.
Tarun Bajaj, GM – APEDA, while throwing light on the export success, said: “The major demands under the organic product category are for oilseeds, cereals & millets, sugar, fruit juice concentrates, tea, spices, pulses, dry fruits, medicinal plant products etc. Though the USA, European Union member countries and Canada were the biggest buyers of organic products, many new countries like Israel, Vietnam, Mexico are also taking interest recently.”
On the other hand, Tea Board of India came out with a set of shining numbers, suggesting an uptrend in the exports of Indian organic products, the large part of which belongs to tea production and trade internationally.
While there’s no question about India’s dominance over global tea production and export landscape, the tipping question is - what factors have really been instrumental in accelerating the growth of organic tea products worldwide? Below, we have mentioned a few enablers that played a pivotal role in catalyzing export growth for Indian organic tea.
Reason One: Increase in the production and variety of premium teas
The emergence of online tea companies has brought a whole new variety of premium teas to our tables in several distinguished tastes. Moreover, they have gone far ahead in upending the market dynamics as ever, How, you might wonder? Well, teas, which were earlier available at local stores as loose leaves or bags, are now available in sophisticated packings at retail hypermarkets and online shopping portals. These companies have uplifted the tea production and export markets at scale, provided better access to expensive teas for customers worldwide, and also encouraged the rise of tea bars.
Reason Two: Rise in the Number of Reputable Brands
Rewind five years of your life and remember if you’d known any dedicated tea restaurant chain to sip through your favourite brew over some snacks. Hardly any, right? Cut to present, we have brands, like Chai Point and Chaayos, with hundreds of retail outlets in top-notch metropolitan cities and modish towns, and which are consistently raising good funds with their idea of breaking tea ritual to white collar Indians. These restaurants are responsible for taking tea beyond homes and roadside stalls to posh eating places.
Reason Three: Stricter Laws and Fair Remuneration
Improved labor conditions and better remuneration scale have provided an impulse to tea farming, production volume, and export volumes. No doubt, healthier working conditions, and good wages have contributed to the morale of the tea-garden workers, which boosted the production of teas and subsequently, the import and export of it.
Assamicaagro Organic Tea Products
At Assamicaagro, we are for true wellness. We have a deep-rooted presence in the market of organic tea products, which are of sustainable and holistic quality. Since our inception, we are consciously endeavoring to be an authentic and innovative leader in providing genuine tea organic products with a view to forging healthy life habits. Customers choose us over our competition because:
- We believe in healthy living for all.
- We are committed to quality.
- We are driven by the passion to promote tea as a potent drink.
- We strive for economic growth while encouraging holistic wellness.
We have priced our products to suit all budgetary expectations.
- Assamica Agro